Tim Hortons: Hiding Behind A Façade of Corporate Citizenship

Tim Horton’s is an iconic Canadian brand, known for its doughnuts and signature coffee that I’ve recently learned is a top secret recipe known only by three people. Indeed, it’s critical for Tim Horton’s to keep this intellectual property out of the hands of competitors especially given the fact that many visitors to Canada liken the coffee to the liquid that would ring out of soaked dirty dress socks. This past week, I attended a presentation by the manager of sustainability at Tim Horton’s that outlined the many impressive initiatives the company pursues across social, ecological and economic dimensions. They have a coffee partnership with coffee farmers, an aboriginal community initiat

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