Tropicana Orange Juice: Not So Orange!

Alissa Hamilton, author of the book “Squeezed: What You Don’t Know About Orange Juice” describes the undisclosed process by which orange juice is produced. If you look at the ingredient list on an average Tropicana Orange Juice container, you would think that you are getting the equivalent of freshly squeezed oranges. “Pure and Natural” is what the ads tell us. PepsiCo and many other processed food companies are only required by law to list the ingredients in their foods and beverages, not the process by which those ingredients are used to create the final product. Is this really a big deal? If oranges are all that make up the ingredient list, then what’s the difference? Well, Hamilton concl

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