TerraCycle: At a Crossroads

Tom Szaky, CEO and Founder of TerraCycle, a company that sought to eliminate the very idea of waste, was wondering what he should do in light of ongoing financial concerns that were threatening the survival of the enterprise. The recipient of numerous awards and a poster child for eco-capitalism, TerraCycle had redefined the limits of what a business’ vision could represent. But the ultimate test was whether a company with such ambitions of eliminating waste could do so in a way that was profitable and self-sustained. Doing so would illustrate the power of business as a solution to some of society’s most vexing problems. Much was at stake! Company Background Located in Trenton, New Jerse

© 2018 Mike Valente, Ph.D. Proudly created with Wix.com