TerraCycle: At a Crossroads
Tom Szaky, CEO and Founder of TerraCycle, a company that sought to eliminate the very idea of waste, was wondering what he should do in light of ongoing financial concerns that were threatening the survival of the enterprise. The recipient of numerous awards and a poster child for eco-capitalism, TerraCycle had redefined the limits of what a business’ vision could represent. But the ultimate test was whether a company with such ambitions of eliminating waste could do so in