It’s hard to be a conscious consumer! We all know that higher prices prohibit us from consuming sustainably. But the barriers facing the conscious consumer go well beyond costs and need to be considered from the perspective of a highly resilient system of interconnected forces that collectively make consumer responsibility analogous to climbing the proverbial waterfall. ​ Aside from higher costs, here is a list of some of the barriers I’ve faced on a regular basis: 1) Tran