Nike: The Sustainability Journey

Nike was a multinational corporation headquartered in Beaverton, Oregon[i]. Its growth since its founding in 1964 was remarkable, climbing to $49 million in 1982 from just $60,000 ten years earlier[ii] and then to $9 billion by the mid-1990s[iii]. By 1998, 40% of the athletic footwear market was controlled by Nike. Nike reached $20 billion in revenue in 2011 and, as of 2017, had a market cap of $29.6 billion and was the largest suppliers of apparel and athletic shoes. A key part of Nike’s growth strategy had always been to reduce costs by outsourcing all manufacturing and to divert the savings to marketing, starting with celebrity endorsements like Michael Jordan decades ago to, more rece

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