Mike Valente, Ph.D
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    Why are Consumers so Irrational?

    Why are Consumers so Irrational?

    In 1974, two economists published an article that has had profound implications for our understanding of how people make decisions in...
    Moral Licensing - The Dark Side of Philanthropy

    Moral Licensing - The Dark Side of Philanthropy

    There is a growing trend associated with the relationship between business and civil society that has sparked some interesting...
    Institutional Theory

    Institutional Theory

    Why do people behave the way they do in any given society? Better yet, why do organizations and the people within them behave the way...
    Coca-Cola:  Eradicating or Exacerbating Poverty

    Coca-Cola: Eradicating or Exacerbating Poverty

    I had the opportunity to read a very interesting case on Coca-Cola© and their efforts to assist in achieving the Millennium Development...
    Diabetes and Grocery Store Chains

    Diabetes and Grocery Store Chains

    November is Diabetes month. A shocking 9 million Canadians live with diabetes or prediabetes and 371 million people globally are living...
    CIBC Run for the Cure OR Run from Prevention?

    CIBC Run for the Cure OR Run from Prevention?

    This year, CIBC celebrated its 17th anniversary as the title sponsor of the Canadian Breast Cancer Foundation CIBC Run for the Cure. In...
    TerraCycle:  At a Crossroads

    TerraCycle: At a Crossroads

    Tom Szaky, CEO and Founder of TerraCycle, a company that sought to eliminate the very idea of waste, was wondering what he should do in...
    Tropicana Orange Juice:  Not So Orange!

    Tropicana Orange Juice: Not So Orange!

    Alissa Hamilton, author of the book “Squeezed: What You Don’t Know About Orange Juice” describes the undisclosed process by which orange...
    The Reinvention of Shoppers Drug Mart

    The Reinvention of Shoppers Drug Mart

    Shoppers Drug Mart is no doubt an iconic brand here in Canada. With over 1200 retail outlets across the country, Canadians can count on...
    Canadian Banks:  Is the Golden Halo Starting to Crack

    Canadian Banks: Is the Golden Halo Starting to Crack

    CBC’s recent revelations about employee aggressive sales behaviour at the big banks represent a significant crack in the golden halo that...
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